METRO

Metro Concept and Design

Editorial Concept

Every day, Metro is read by more than 17 million readers - making it the world’s largest newspaper. But what is it that makes Metro so appealing to its target market?

Simply being in the right place at the right time is not enough. Even a free newspaper will not be read if it fails to deliver content readers want - the news, entertainment and features that are relevant to them and their lifestyles. Metro’s success is also the result of a carefully developed editorial style.

Because we are on the streets every working day, we know our readers, and we know what they want. From caffeine fuelled students, to demanding company executives, our readers have a wide spread of interests, passions and attitudes. What they are looking for is a newspaper that covers the topics important to them, gives a short, sharp view of the facts and presents it all in a way that is clear, lively and easy to read.

From world-changing international events, to local news affecting readers’ everyday lives, we have the facts and the viewpoints that count. We are one of the world’s largest news organisations with more than 450 staff journalists and an even stronger network of freelancers and contributors. Metro World News (MWN) is the internal Newswire Agency connecting all editions. Every day MWN editors upload and download the latest stories to a database, ensuring our international coverage is truly world class. We add to the mix feeds from all the major news agencies and the end result is a distinctive blend of captivating news, unbiased views and useful information relevant to our readers interests.

Hard-hitting reporting is balanced with stories of human interest and the latest entertainment listings and reviews. Our entertainment pages have featured interviews with the likes of Nicole Kidman, Steven Spielberg, George Clooney and Tom Cruise, as well as with global personalities from the Dalai Lama to Bill Gates. Our features, covering everything from health and fitness to education, travel and property complete the daily content our readers like starting their mornings with.

What does this mean for advertisers? Metro’s unique daily global audience of young, active and well-educated readers is an important group for advertisers, politicians and anyone seeking to influence opinion. It is a readership that other newspapers find it hard to reach.