METRO

Metro confirmed as the most read print media by affluent Metropolitan Europeans

Metro International S.A. ("Metro"), the international newspaper
group, today announces that it continues to hold its position as the
most read print media by affluent Europeans, according to the EMS 2008
survey released by Synovate. [1]

The survey shows that Metro reaches 2.5 million affluent Europeans
which represent 6.4% out of the total 40 million people covered in the
survey. Moreover, Metro reaches 3.4 times more affluent Europeans than
all pan European daily newspapers combined[2] and more readers than all
weekly pan European magazines[3].

Every week Metro reaches 26% of all young affluent Metropolitans[4]
in all western European countries where Metro is published. Metro is
also the most read pan European print publication among the following
target groups predefined by EMS: ‘European Elites’, ‘Decision Makers’
and ‘Influential Opinion Leaders’.

Per Mikael Jensen, CEO and President of Metro, says: "This study
very clearly confirms that Metro not only attracts a young, active
audience in Europe, but also is the newspaper for the more affluent
Europeans. Metro’s ability to deliver wide reaching, cost efficient,
multi-local solutions is a unique opportunity for advertisers who want
to target young, affluent Metropolitans across Europe. I’m happy to see
that we have further increased readership among this very ‘hard to
reach’ audience".

Since the inclusion of Metro in the EMS survey two years ago,
Metro’s readership has increased by 325,000 daily readers, making Metro
the fastest growing pan European media.

EMS is the largest single source survey of Europe’s affluent influentials and the reference for pan European media planning.

For further information contact:

Per Mikael Jensen, CEO and President

Tel: +44 (0)20 7016 1300

Alistair Ballantyne, Global Sales Director

Tel: +44 (0)20 7016 1300

Wilf Maunoir, Global Research Director

Tel: +44 (0)20 7016 1300

***

ABOUT METRO INTERNATIONAL AND METRO

Metro is the largest international newspaper in the world. Metro is
published in over 150 major cities in 21 countries across Europe, North
& South America and Asia. Metro has a unique global reach -
attracting a young, active, well-educated Metropolitan audience of over
20 million daily readers. Metro’s advertising sales have grown at a
compound annual rate of 38% since the launch of the first edition in
1995.

Metro International ‘A’ and ‘B’ shares are listed on the OMX Nordic
Exchange’s Nordic List under the symbols MTRO SBD A and MTRO SBD B.

[1] Source: Synovate - EMS 2008 Summer Release (12-months). Released on 23rd July, 2008

[2] This includes the Financial Times, International Herald Tribune, Wall Street Journal Europe and USA Today

[3] This includes BusinessWeek, The Economist, Newsweek and TIME

[4] Metropolitans are defined as 21-44 years old living in urban areas