Case Studies
About Metro
Every day, millions of young urban professionals and students from all over the world read Metro on the morning commute.The concept of Metro, from its design and content, to its unique distribution points revolves around our audience in transit, usually in the restricted space of public transportation and with on average 15 minutes to spare.
This is how we make Metro work for its readers.
- Metro is a quality newspaper. Whether it is news, entertainment, fashion, sport, travel or urban living, Metro uses an informative and young tone of voice that appeals to its professional audience.
- Metro is politically independent. The sophisticated urban commuters want an unbiased newspaper but with uncompromising journalists and colourful interviewees.
- Metro is free. Whether from a hotel foyer or a street vendor, you simply pick it up where you see it.
- Metro is a morning paper. Metro has a 3 hour early morning distribution window to catch its audience on their way to work.
- Metro comes in a compact format - so our readers can leaf through easily, even on crowded trains and buses.
- Metro has been designed to be a quick, informative read. It can be finished, from cover to cover, in around 15 minutes - about the time it takes for the average commuter to get to work.
- Metro is neat, illustrative and concise. Sections are clearly marked and linked, not unlike web links online, allowing users to find exactly what they’re looking for fast.
