Case studies
Air Berlin
Metro is the perfect vehicle for advertisers to reach their audiences. Many of the world's leading brands are already using Metro as an effective answer to their marketing needs.
Brief
Use Metro's wide readership and creative ability to get readers to react to advertisers messages in order to: a) promote the addition of extra flights on a new route from Paris to Germany and, b) drive readers to the Air Berlin website.
Solution
A special 2 for 1 offer, which was exclusively created for readers of Metro France, was promoted through specially designed co-branded advertisements. To add further weight to the campaign and drive readers directly to the Air Berlin website by means of one simple click, a promotional email was sent Metro's extensive database of over 120,000 Club Metro members in France. Both the advertisements and emailer were designed for Air Berlin by Metro International's in-house creative team.
Result
A very successful two-tiered call-to-action campaign that was delivered within a very short notice period.
The impact of the campaign within the newspaper and via the Metro Club network resulted in a highly successful click-through rate of 26% from the emailer.