Case studies
Comfort
Metro is the perfect vehicle for advertisers to reach their audiences. Many of the world's leading brands are already using Metro as an effective answer to their marketing needs.
Brief
The aim was to launch Comfort’s new range of fabric softeners. The campaign needed to convey the fresh scent Comfort was launching.
Solution
Scented Metro newspapers were created to smell of the Comfort fabric softener by mixing the scent with the ink. The newspaper was folded into a mini edition that opened into a broadsheet to allow the scent to be released. Hand promoters were dressed up as Comfort characters while they distributed the paper in Portugal.
Result
The unique solution created huge standout for Comfort, with people all over the cities smelling their Metro. A sweet smell of success.