Case studies
Paramount Pictures
Metro is the perfect vehicle for advertisers to reach their audiences. Many of the world's leading brands are already using Metro as an effective answer to their marketing needs.
Brief
Paramount wanted excitement and awareness amongst Metro readers for the much anticipated comic book film ‘The Watchmen’.
Solution
A Coverwrap was designed to look like the Watchmen’s ‘New Frontiersman’ briefing the plotline and characters of the film and comic book. This in-paper activity was supported by Watchmen branded distribution racks and specially designed Watchmen stickers given out with the Metro.
Result
As well as targeting a new audience, the advert served to educate Metro readers about the film. 46% of people said they read all or most of the advert which demonstrates real engagement with the advert amongst our readers.