Case studies
Nokia Navigator Part 2
Metro is the perfect vehicle for advertisers to reach their audiences. Many of the world's leading brands are already using Metro as an effective answer to their marketing needs.
Brief
Nokia wanted to showcase in-paper how the 6210 Navigator could be used to find a location using the mobile handsets built in maps.
Solution
The idea was formulated to integrate the editorial content of the day to the Nokia advert using travel, sport and entertainment sections of the newspaper. Using Nokia maps, Metro placed a map of the location featured in the main article into an image of the phone. A tagline asking readers the directions to articles supported the image of the map.
Result
The campaign clearly demonstrated to Metro readers how they could use the new Nokia 6210 handset using Nokia maps.