Case studies
Warner Bros Pictures - Benjamin Button
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Brief
Warner Bros wanted to generate awareness and excitement for the release of, ‘The Curious Case of Benjamin Button.’
Solution
Warner Bros teamed up with Metro’s in-house creative team to design a bespoke limited edition glossy booklet that would provide readers with an insight into the story, director and characters of the film. The booklet was hand distributed in France, Italy and the UK.
Result
The Benjamin Button booklet gave Metro readers an opportunity to engage with the many complex facets of the story of the film on the days of release. The in-paper formats supported the distribution and raised awareness of the movie.