Case studies
GNTO
Metro is the perfect vehicle for advertisers to reach their audiences. Many of the world's leading brands are already using Metro as an effective answer to their marketing needs.
Brief
The Greek National Tourist Board came to Metro to promote Greece as a destination that offers quality at affordable prices. They wanted a highly visible campaign that ensured maximum exposure across 10 of Metro Internationals key markets.
Solution
The Greek National Tourist Organisation reached a mass audience globally by featuring 7 full page insertions over 10 markets which were each supported by front page banners in each Metro country. The extensive campaign showcased exquisite photography of Greece’s secluded beaches, Key archaeological sites and delicious cuisine.
Result
The campaign was a huge success reaching an incredible 25,647,000 Metro readers worldwide.