METRO

The Metropolitan Panel

Every day millions of commuters, your potential customers - make Metro part of their morning routines. Knowing exactly what they think about Metro helps us provide the content they want and ensure they maintain their loyalty to our newspaper. But such knowledge also works for our advertisers.

Knowing not just the demographic, but the mindset, attitudes, interests and aspirations of our readers lets our advertisers fine tune their messaging and offers. This means more effective marketing communications, making Metro even more successful as an advertising medium.

The Metropolitan Panel is a dedicated online panel of over 20,000 Metropolitans.

The panel gives us the opportunity to ask a representative group of typical readers what they think of Metro content. Panellists are recruited either through existing databases (e.g. Club Metro) or are invited to join through adverts in the newspaper or other media partners. We collect vital demographic information at registration and then encourage people to complete further profile questionnaires. Once registration is complete panellists will then be invited to complete surveys as and when they are available.

The Metropolitan Panel is currently available in 14 Countries: Canada, Chile, Denmark, France, Greece, Hong Kong, Hungary, Italy, Mexico, The Netherlands, Portugal, Russia, Sweden and the US.

Some of the types of surveys we can provide:

• Editorial mini-poll (short 2-3 questions).

• Editorial opinion survey.

• Advertising effectiveness (pre & post ad surveys).

• Client surveys (strategic planning, consumer insight, PR, value ad).

• Metro Brand Surveys.

• External agencies (non-campaign related research).

• Internal Marketing and Distribution Evaluation.

• Surveys will run either locally, regionally or internationally depending on the end client needs.

For any further information about the panel, please contact: