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Metro Formats

Creative Standout Opportunities

Metro is able to run a number of creative formats which successfully maximise the impact of our client’s advertising campaigns. The below formats can be carefully tailored by our in-house creative team to correlate with the client’s campaign objectives and personality.

Cover Wrap

Create bold and unavoidable visual impact, a blank canvas to showcase the client’s art work.

False Cover Wraps

Tantalise the reader with fantasy editorial, making them an active spectator in the enterprising brand exercise.

Advertorials: British Airways and Visit London Centre Page DPS

Vibrant advertorials like this allow the client to associate itself with interesting information about desirable locations or activities.

Front Page Formats & Banner

Front Page Formats: Skyboxes to the left and right of the Metro header capture the reader’s attention with the same force as the days leading stories.

Front Page Banners: As prominent as the Metro logo, this placement ensures that the client’s advert will be seen.

Large Fireplace Ad

Dominating the page, this striking format can be used anywhere in the paper, hard editorial included.

Half Page Horizontal

Can also be placed anywhere in paper.

Junior Page

Can also be placed anywhere in paper.

Quarter Page Strip Banner

Can be placed in hard editorial.

Centre Page Double Triangle

An innovative and unusual format which can really enhance a brands personality.

Cut Outs

Canon, Toyota, Mitsubishi achieve striking stand out in the newspaper with these innovative cut-outs.

Watermark

Excellent way to penetrate the readers subconscious with subtle, non-intrusive branding.

Island Ad

These can be any shape: square, circular, or cutout, creating unmissable impact in entertainment pages or TV and Cinema Listings.

Bookends

Outstanding format which effectively brings the advertiser’s product to life.

Flip Back Cover

An interesting alternative to the cover wrap. Flipped text ensures the reader must actively participate in order to engage with the client’s copy.

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