Readers’ profile

Metro readers are working urbanites – people who just don’t have time to read traditional newspapers and are not willing to pay for news. They buy the latest fashions, take exciting city breaks and have the latest consumer electronics. They are the crucial TV demographic audience delivered in print medium.

  • 52% male / 48% female
  • 66% are aged 18-39 years old
  • 73% are employed
  • 15% are studying
  • 29% are managers
  • 47% went to University
  • 48% are single
  • 34% have kids

Source: NRSs (2010-11) / GMS (2008)

  • 38% have breakfast on the go at least once a week
  • 55% exercise at least once a week
  • 73% “My future looks bright and I am looking forward to what is to come”
  • 66% always keep an eye open for new job / educational opportunities
  • 91% are interested in traveling and visiting new places
  • 43% have a smartphone and a futher 28% intend to buy one in the next 12 months
  • 8% have a tablet computer and 37% intend to buy one in the next 12 months

Source: The Metropolitan Report (May-11)