Maybelline

USA | September 2013

Client

Maybelline

Objective

To generate awareness and promote Maybelline during New York Fashion Week.

Full Campaign

Thursday, September 5

• Full run Maybelline Glossy Cover Wrap wrapping Metro’s 9/5 edition
• Maybelline NY logo on front page with sponsorship message and on all of Metro’s Fashion Week Preview coverage

Friday, September 6

• Zoned Maybelline Glossy Cover Wrap wrapping Metro’s 9/6 edition distributed at Lincoln Center by Metro promoters
• Continued logo sponsorship on any relevant fashion editorial

Monday, September 9

• Maybelline Purse Wrap wrapping the 9/9 edition distributed at Lincoln Center by 10 promotional models
• Continued logo sponsorship on any relevant fashion editorial

Tuesday, September 10

• Maybelline full page ad
• Continued logo sponsorship on any relevant fashion editorial

Wednesday, September 11 to Friday, September 13

• Continued logo sponsorship on any relevant fashion editorial

Winner comments

“Talk about passion – for beauty and fashion! Metro’s win for Maybelline showcases an energetic, showstopping Fashion Week campaign that created buzz all over New York City – and thrilled the client!”

– Valerie Donato, Senior Account Executive, Metro US

View the full Best of Metro here!

Beauty & Health

You reach them as beauties and beasts, toned and chubby, on a Monday morning when the feasts and joys of the weekend are over and when that specific day will be the first day for a new and healthier lifestyle.

For more info on Metropolitans and Beauty & Health please take a look at the new Metropolitan Report #3