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Metro International S.A. is a Luxembourg limited-liability company
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Publimetro acquires a 35% equity interest in SUBTV
6 May 2008
Publimetro Chile, a subsidiary of Metro International SA, the leading global newspaper, has purchased a 35% equity interest in SUBTV, as well as an option to acquire the remaining 65%.
SUBTV has developed in Santiago - Chile a successful television business delivering news, entertainment and information to subway commuters through television screens in stations and in train carriages. The company was established 6 years ago, has 25 employees and reported a profit in 2007.
Publimetro will support SUBTV in all areas of its business, with special emphasis on content, sales and marketing, as well as the ongoing development of the business.
Pablo Mazzei, Managing Director of Publimetro Chile and of Metro International's other interests in the Latin American Region, commented: 'SUBTV compliments Publimetro Chile's growing publishing business by enabling it to provide its clients with additional and unique advertising solutions'.
Robert Patterson, Executive Vice President of Metro International, stated: 'there are significant synergies between Publimetro's publishing business and SUBTV's television business, since they are both targeting the same audience. In addition, the innovative transport system introduced in Santiago - Chile in early 2007 has doubled the number of passenger trips to 2.4 million per day and this has materially increased the attractiveness of SUBTV as an advertising medium'.
For further information, please visit www.metro.lu, or contact:
Robert Patterson, Executive Vice President tel: +44 (0)20 7016 1300
Per Mikael Jensen, CEO and President tel: +44 (0)20 7016 1300
Birgitta Henriksson, IR contact tel: +46 (0)70 812 86 39
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Metro is the largest international newspaper in the world. Metro is published in over 150 major cities in 21 countries across Europe, North & South America and Asia. Metro has a unique global reach - attracting a young, active, well-educated Metropolitan audience of over 20 million daily readers. Metro's advertising sales have grown at a compound annual rate of 38% since the launch of the first edition in 1995.
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