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Metro International S.A. is a Luxembourg limited-liability company
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GLOBAL DAILY READERSHIP UP 22% TO 18.5 MILLION READERS
16 December 2005
The increase of 3.3 million new daily readers reflects both increased readership in existing Metro cities (up 2.3 million) and the geographical expansion of Metro into new markets (adding 1 million). Since December last year Metro has added 19 new editions growing the total number of editions to 59 in 19 countries. New countries include Russia, Portugal and Ireland.
The survey also reveals that Metro readers' profile is increasingly attractive to advertisers and their media agencies:
- Metro readers are split 50/50 female and male
- 74 percent aged under 50 years old
- 82 percent either work or study
- 52 percent have been in higher education
- 59 percent use the internet every day
Pelle Törnberg, CEO, commented: "This survey demonstrates the popularity of the Metro concept especially among young and urban professionals. It is also evidence of Metro's rapid international expansion and its leadership in the international newspaper market."
The worldwide readership survey is conducted by leading independent research company, TNS twice a year and comprised this year over 25,000 interviews in the 18 countries around the world where Metro editions were published at the time of the survey.
For further information, please visit www.metro.lu, email info@metro.lu or contact:
Pelle Törnberg, CEO tel: +44 (0) 20 7016 1300
Henrik Persson, Corporate Communications tel: +46 (0) 8 562 000 87
Metro is the largest and fastest growing international newspaper in the world. 59 daily Metro editions are published in 86 major cities in 19 countries in 18 languages across Europe, North & South America and Asia. Metro has a unique global reach - attracting a young, active, well-educated audience of 18.5 million daily readers and 37.4 million weekly readers. Metro has an equal number of male and female readers and 66% are under the age of 45. Metro's advertising sales have grown at a compound annual rate of 47% since the launch of the first edition in 1995.
Metro International S.A. 'A' and 'B' shares are listed on the Stockholmsbörsen 'O-List' under the symbols MTROA and MTROB.
The press release can also be downloaded from the enclosed link: