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Metro International S.A. is a Luxembourg limited-liability company
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METRO LAUNCHES REAL ESTATE NEWSPAPER IN HELSINKI
2 May 2005
The supplement is produced in association with leading publishing group Forma, which is the same partner as in the successful Swedish real estate edition. Metro Talo&Koti will cover a wide variety of topics including housing, indoor decoration, gardening, repairing and real estates, thereby offering valuable opportunities for advertisers in those fields.
The launch follows the successful introduction of new special editions in other countries such as Sweden, Greece, Italy and Holland. It is also part of Metro's ongoing strategy to access new advertising segments by launching specialist sections, supplements and weekend editions.
"By delivering the newspaper on Fridays, we will ensure that our readers in Helsinki have access to some of the best ideas and are ready to spend the whole weekend on house hunting or home improvements - so this new newspaper is good for our readers and for advertisers too." commented Pelle Törnberg, Metro's President and CEO. "Metro Talo&Koti is designed to have a broad appeal by covering the whole real estate market."
For further information, please visit www.metro.lu, email info@metro.lu or contact:
Pelle Törnberg, President & CEO tel: +44 (0) 20 7016 1300
Henrik Persson, Corporate Communications tel: +46 (0) 8 562 000 87