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Metro International S.A. is a Luxembourg limited-liability company
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METRO LAUNCHES EDITION IN OTTAWA
30 March 2005
Metro Ottawa will be distributed free of charge through street samplers and 1,500 boxes situated in high-traffic locations including transit stops, university campuses and highly populated business districts. Initial daily distribution for the Ottawa region will be 60,000. To date, Metro in Canada boasts a weekly readership of 1,295,000, and continues to show double-digit growth each year. The Metro format has become a favourite choice of readers traveling to and from work, since it can be read cover to cover in less than 30 minutes. In addition, it provides a unique combination of local, national, international, entertainment and sports news to appeal to a broad range of readers within the community The unique format of the Metro publication and its extensive reach delivers a new generation of premium audience to advertisers. A majority of Metro's readers are between the ages of 18 to 49. Pelle Törnberg, President and CEO of Metro International S.A., commented: "As the nation's capital, Ottawa represents an ideal market for Metro. It boasts a strong professional and highly educated population that is very tuned into the latest news and events. We are very excited about expanding our global brand in this important market and in further growing our market position in Canada." For further information, please visit www.metro.lu, email info@metro.lu or contact: Pelle Törnberg, President & CEO tel: +44 (0) 20 7016 1300 Henrik Persson, Corporate Communications tel: +46 (0) 8 562 000 87