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Metro International S.A. is a Luxembourg limited-liability company
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METRO GOES NATIONAL AS NUMBER ONE NEWSPAPER IN DENMARK
2 February 2004
Metro launched its first Danish edition in the capital city, Copenhagen, in September 2001 and subsequently expanded into the Aarhus region in Eastern Jutland in 2002. Based on Metro's existing 2.9 readers per copy, the Danish edition will now attract over 700,000 daily readers. The profile of the audience is the same as in other Metro markets with more than 50% of readers under the age of 40 and an equal number of male and female readers. The new edition has a target circulation of 40,000 copies, which are being distributed by hand and from racks to commuters each morning through the public transport bus and rail system, as well as in office buildings and on college campuses. "This expansion follows our strategy to take our operations national in countries where there is demand from our advertising clients, which has already been successfully achieved in several Metro markets around the world. The expansion provides Metro with national penetration in Denmark and therefore also provides access to additional advertising revenue streams," commented Pelle Törnberg, President and CEO. Metro has also been launched in the French city of Lille and the Spanish cities of Alicante and Valencia this morning. Metro is now present in seven Spanish cities and five French cities. In total, today's new editons will result in the distribution of 140,000 additional daily copies of Metro. For further information, please visit www.metro.lu, email info@metro.lu or contact: Pelle Törnberg, President & CEO tel: +44 (0) 20 7016 1300 Matthew Hooper, Investor & Press Relations tel: +44 (0) 20 7321 5010 Metro is the world's largest newspaper, publishing and distributing 34 Metro editions in 16 countries in Europe, North & South America and Asia. Metro attracts 13 million daily readers in more than 60 cities around the world with an easy to read combination of headline local and international news and information. Metro International S.A. 'A' and 'B' shares are listed on the Stockholmsbörsen 'O-List'.