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Metro International S.A. is a Luxembourg limited-liability company
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LEVI STRAUSS CHOOSES METRO FOR EUROPEAN LAUNCH
11 March 2003
Full back page advertisements are currently being run in 11 of Metro's European editions, providing Dockers® with unrivaled visibility in major cities in France, Italy, the Netherlands and Sweden. Metro is Europe's largest-circulation international newspaper with three million copies distributed each day to readers on commuter transport routes, in the office, or in cafes and other key locations around the city. The highly visible ads will provide Dockers® with a strong combination of ambient and press advertising on trains, trams and buses around Europe. The tailor-made Dockers® package is worth $1.5 million to Metro and also includes full inside pages, smaller front-page spots and advertorials.
PelleTörnberg, President and CEO, commented: "Metro offers advertisers the unique opportunity to reach a target audience of young, urban high-spending consumers through one newspaper across Europe. The fact that a leading brand like Levi Strauss chose Metro demonstrates the impact and competitive strength of the concept and our constant drive to create innovative new advertising solutions".
For further information, please visit www.metro.lu, email info@metro.lu or contact:Pelle Törnberg, President & CEO tel: +44 (0) 20 7016 1300Matthew Hooper, Investor & Press Relations tel: +44 (0) 20 7321 5010