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Metro International S.A. is a Luxembourg limited-liability company
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'SUPERBRAND' METRO
3 February 2003
According to the Brand Council's report published with the award, Metro's ability to "reach the consumers so beloved of advertisers - women, young professionals, etc - is what makes Metro stand out from other publications." The report added, "any publication that is able to offer agencies and their clients that target audience is always going to be one step ahead of the competition." Metro was also chosen for its rapid development in a highly competitive market and a challenging advertising climate.
Pelle Törnberg, President & CEO of Metro International, commented: "Metro is an established global brand and we welcome the recognition of this international brand authority. We launched in Hong Kong less than a year ago and have already established a strong, local brand in this exciting market place."
For further information, please visit www.metro.lu, email info@metro.lu or contact:
| Pelle Törnberg, President & CEO | tel: +44 (0) 20 7016 1300 |
| Matthew Hooper, Investor & Press Relations | tel: +44 (0) 20 7321 5010 |