Investor Relations
Corporate Governance
Metro International S.A. is a Luxembourg limited-liability company
Latest News
METRO SPONSORED BOAT WINS THIRD SUCCESSIVE RACE IN AMERICA'S CUP CHALLENGER SERIES
7 October 2002
Metro is a global brand with editions in 24 markets around the world and is benefiting from the massive media coverage and exposure generated by the most prestigious sailing regatta in the world and the third most televised event in the sports calendar. The last America's Cup, in Spring 2000, generated nearly two thousand hours of television coverage alone and over 50,000 articles across the world, numbers that are expected to increase significantly this time around.
Victory Challenge has established itself as the most successful European team in the opening races and the only one so far to defeat the New York Yacht Club's 'Star and Stripes'.
The Victory Challenge syndicate was created by Metro's former chairman and leading international businessman, Jan Stenbeck. The syndicate has fielded two boats, Orn (Eagle) and Orm (Snake), for the challenge. The two boats are crewed by sailors drawn from the Nordic countries and boast 5 Olympic and 25 World Championship sailing medals between them.
For the first time in the history of the America's Cup, the racing is being televised from Day One of the Louis Vuitton Cup challenger series, which will determine the winner from a field of nine contenders to go forward to meet New Zealand, the current holders of the trophy, in March next year.
Victory Challenge's next race is against Prada, the current holder of the Louis Vuitton Cup.
Pelle Törnberg, President & CEO of Metro International, commented: "This sporting event represents all the values that are essential to successful business, and provides Metro with the ideal marketing platform for our international brand. The America's Cup has drawn together the toughest competition from around the world and Victory Challenge has made a strong start to its first campaign."
For further information, please visit www.metro.lu, email info@metro.lu or contact:
Pelle Törnberg, President & CEO tel: +44 (0) 20 7016 1300 Matthew Hooper, Investor & Press Relations tel: +44 (0) 20 7321 5010
Metro is the world's largest free newspaper, publishing and distributing 24 editions in 15 countries in 13 languages: Stockholm, Prague, Gothenburg, Hungary, the Netherlands, Helsinki, Malmö, Santiago, Philadelphia, Toronto, Rome, Milan, Warsaw, Athens, Montreal, Barcelona, Boston, Madrid, Copenhagen, Aarhus, Paris, Marseille, Lyon and Hong Kong.
Metro International S.A. 'A' and 'B' shares are listed on NASDAQ and the Stockholmsbörsen under the symbols MTROA and MTROB.