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Metro International S.A. is a Luxembourg limited-liability company
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METRO ATTRACTS MORE THAN ONE MILLION READERS IN FRANCE
28 June 2002
This milestone further consolidates Metro's position as the most read free newspaper in France with twice as many daily readers as its principal free newspaper competitor in Paris and Marseille, and nearly three times as many female readers. Metro is the second most read daily newspaper in Marseille and the fourth most read daily newspaper in Paris. The City of Lyon, where Metro launched its third French edition in March, was not included in the survey. The latest results from the twice-yearly worldwide readership survey conducted by Gallup, the leading independent polling organization, show that the Paris and Marseille editions have already achieved a daily reach of 10% of the total population in the two cities, and 32% of the 25-34 year old age group. 85% of Metro readers are under 50 years of age, a higher percentage than any of the other newspapers surveyed and compared with 65% of the total population. Metro readers also have an above average level of education and financial income.Metro has again proven that it can rapidly reach a higher proportion of the young, well-educated, affluent, male and female, urban audience than either its traditional or free newspaper rivals.France is the third largest advertising market in Europe, with an annual media spend of US$ 9 billion in 2000. The newspaper advertising market in France was reported to be worth US$ 1.7 billion in 2000.