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METRO BECOMES 'EUROPARTNER' WITH OTHER TOP EUROPEAN MEDIA COMPANIES

16 November 2001

The European Central Bank's 'Euro 2002 Information Campaign' aims to familiarize European citizens with the new banknotes and coins, and explain the related transitional arrangements associated with the Eurosystem. The European Central Bank has enlisted a number of select, high profile multinational corporations to ensure that accurate information is disseminated as widely and effectively as possible by January 2002.

Pelle Törnberg, President & CEO of Metro International, commented: "With more than nine million daily readers in 21 countries, and a new edition in Hong Kong planned for the first half of 2002, Metro is the ideal information vehicle. Metro is pleased to be joining such a high caliber of multinational corporations in taking part in this pan-European public education campaign."

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