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Metro International S.A. is a Luxembourg limited-liability company
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METRO TO LAUNCH IN HONG KONG 2002
2 November 2001
Hong Kong is one of the world's major cities with a population of 6.5 million. The City is also one of the world's major commercial centers; with annual media spend of US$ 3.5 billion. 37%, or US$ 1.3 billion, of this advertising spend is placed in print media.
"Metro has extensive experience of publishing and distributing newspapers in the major cities of the world. We are confident that the concept will work equally well in our subway transport system and make passengers' journeys more enjoyable," said Jeny Yeung, Marketing Manager of the MTR Corporation.
Pelle Törnberg, President & CEO of Metro International, commented: "We are delighted to have been awarded this contract. Hong Kong fulfills all our criteria for development and this launch will be our first in Asia, where we see considerable opportunities to develop the Metro concept. The City's subway system is the most efficient means of distribution for us, with 2.3 million passengers commuting on the network each day, and we are looking forward to working with the MTR management to launch the new edition next year."