Metro International newspapers today announced that its global research project “The Metropolitan Report”, produced in partnership with insight agency United Minds, was announced a winner in the Silver Sabre Award 2012.
The Metropolitan Report, a global study on the lifestyles and values of city-dwellers, won the External Publication category. The Metropolitan Report succeeded in identifying an urban mindset that connects city-dwellers all over the world. In 2011, The Metropolitan Report was also awarded the Swedish Publishing Prize in the Report category.
The Sabre Awards is one of the world’s largest and most prestigious PR competitions. It awards campaigns that best demonstrate the highest level of strategic planning, creativity and business results.
The judges are drawn from the most senior ranks of PR agencies both from the client and the media agency perspective. SABRE stands for Superior Achievement in Branding and Reputation.
For further information, please visit:
| Hanna Gordon
| Tel +46 70 415 95 15
| Paul Alarcon
| Tel +46 733 240 853
ABOUT METRO INTERNATIONAL
Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 22 countries across Europe, North & South America and Asia. Metro has a unique global reach – attracting a young, active, well-educated Metropolitan audience of over 17 million daily readers.
ABOUT UNITED MINDS
United Minds is a part of the Prime Group, a leading communication agency in Europe. Based in Stockholm, Sweden, the group consists of more than 100 specialists in all aspects of marketing, corporate communications, public affairs, digital media, business intelligence, planning and strategic counseling. The group is owned by group partners and employees.