Unitec

Mexico | Jan-Nov 2013

Client Brief

Unitec challenged Publimetro to be their main media to promote their educational program and offers for two main cities: Mexico DF and Monterrey.

Objectives 

The main objective for this campaign was to drive students to their university, second by the need to make sure those students would have contact and a better understanding of the wide range of opportunities offered by Unitec.

Execution

Unitec agreed to develop a full 360° campaign to take advantage of the unique opportunity Publimetro has to consolidate a communication strategy in all platforms. All the strategy and artworks were developed in house according to the clients briefing and supervision, to fully integrate their needs with our solutions. The campaign used editorial content about education and employment developed by the client’s academic staff, creative print ads, social networks, job section sponsorship, custom publishing supplements and BTL.

Reach

The campaign reached the urban audience of Publimetro Mexico City. 50,000 copies of the custom made supplement are distributed 3 x year in Mexico City.

Online campaign generated over 800,000 impressions.

Post Campaign Research

Publimetro Mexico received from the client a “World class Quality” certificate, awarded by the Laureat Corporation (more than 50 universities in the world) by achievements in service quality, campaign follow up and global results.

Winner comments

”Publimetro is now a full status partner in the media strategy for us. Their investment has grown exponentially supported by the good results achieved by our campaigns.”

– Unitec

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