Awarded Sampling

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Nestlé – Dog Chow

Chile | September 2013

Client Objective

Dog Chow was sponsoring the show of the Dog Whisperer in Chile while at the same time, they needed to promote their products. They needed an out of the box idea to promote both concepts.

Execution

Since the Dog Whisperer is the master of dog behaviour we came up with the idea of having trained dogs in several parts of Santiago, delivering the newspaper with a cover wrap of Dog Chow, detailing the product offer as well as the Dog Whisperer show. People on the streets that day were amazed by the dogs delivering the newspaper (along with Publimetro’s promoters) and resulting in a one of a kind delivery of Publimetro that day.

Winner comments

The client was very happy with the results and impact of this campaign. Publimetro proved once again to the be the right media for out of the box ideas.”

- Andreas Isrial, Sales Director, Publimetro Chile

 

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