Awarded Targeting

BO_metrolu_template_maybelline1 BO_metrolu_template_maybelline2 BO_metrolu_template_maybelline3

Maybelline

USA | September 2013

Client

Maybelline

Objective

To generate awareness and promote Maybelline during New York Fashion Week.

Full Campaign

Thursday, September 5

  • Full run Maybelline Glossy Cover Wrap wrapping Metro’s 9/5 edition
  • Maybelline NY logo on front page with sponsorship message and on all of Metro’s Fashion Week Preview coverage

Friday, September 6

  • Zoned Maybelline Glossy Cover Wrap wrapping Metro’s 9/6 edition distributed at Lincoln Center by Metro promoters
  • Continued logo sponsorship on any relevant fashion editorial

Monday, September 9

  • Maybelline Purse Wrap wrapping the 9/9 edition distributed at Lincoln Center by 10 promotional models
  • Continued logo sponsorship on any relevant fashion editorial

Tuesday, September 10

  • Maybelline full page ad
  • Continued logo sponsorship on any relevant fashion editorial

Wednesday, September 11 to Friday, September 13

  • Continued logo sponsorship on any relevant fashion editorial

Winner comments

“Talk about passion – for beauty and fashion! Metro’s win for Maybelline showcases an energetic, showstopping Fashion Week campaign that created buzz all over New York City – and thrilled the client!”

– Valerie Donato, Senior Account Executive, Metro US

 

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