Awarded User Engagement

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Procter & Gamble – Tide

English Canada | July 2013

Client Objective

P&G ran a photobooth at Harbourfront for Canada Day. Several batches of photos were uploaded to Metro’s site throughout Canada Day and we selected the ones that represented the best diversity of Canadians. The client approved the images by 6pm that evening and the wrap ran the very next day.

Winner comments

We were very impressed with the agility of the Metro team in enabling this campaign to happen in real time. Metro was a strong partner in creating an innovative solution that not only met the brand’s needs, but was also executed flawlessly.

– Polina Buchan, P&G Brand Operations – Fabric Care


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