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H&M chose Metro International to promote the brand and to drive readers into stores. This ongoing partnership has over the years created a rich and unique history of successful campaigns across the world. These have included glossy cover wraps, take-overs and gatefolds.


Metro’s ability to reach and engage with young metropolitans has driven thousands of consumers into H&M stores and has proven that an effective campaign delivers results. Each global concept was tailor-made and adapted locally to deliver impactful and cost effective solutions in each H&M market.


Impactful formats coupled with huge reach deliver results for H&M time and time again.