Nokia Navigator – Part 2

Brief

Nokia wanted to position the 6210 and 6110 as the navigator devices for getting around your city.

Solution

The second concept was to display a map within the Nokia handset to show the location of the main news article on that page.  This ran in the sports and entertainments sections to show readers that whatever their interest Nokia maps could show you how to get to your destination.

Result

17% had an increased purchase intention.