Metro International S.A. (“Metro”), the international newspaper group, today announced that it is expanding into two new cities in Canada. Editions will be launched in Winnipeg (“Metro Winnipeg”) and London (“Metro London”) on Monday 4 April 2011. Both Metro Winnipeg and Metro London are joint ventures between Metro and Torstar Corporation.
Both new editions will target Metro’s core readership base of active metropolitans, reaching a broad demographic of adults aged 18 to 49 years old. The papers will be distributed by promoters and in street boxes at strategic locations, with a total daily circulation of 40,000 copies in Winnipeg and 35,000 in London.
Metro is the most read newspaper in Canada with 2.9 million readers weekly (source: NADbank 2009/10). Winnipeg is the 8th largest city in Canada with a total population of 750,000. London is the 11th largest city, with a total population of 500,000, according to Statistics Canada. With the addition of Winnipeg and London, Metro Canada’s nine markets represent 53 per cent of the total Canadian population and 77 per cent of the country’s metropolitan areas.
Per Mikael Jensen, President and CEO of Metro International commented: “Metro Canada has been growing steadily over the years and became the largest operation for Metro in 2011. This new wave of expansion into the two new cities will further strengthen our position as the leading newspaper in Canada.”
Bill McDonald, President and Publisher of Metro English Canada, added: “Our goal is to continuously improve and enhance our brand in an effort to reach the important target market of youthful, active metropolitans in Canada. Metro’s expansion into Winnipeg and London is the natural next step towards achieving this goal.”
For further information, please visit www.metro.lu, or contact:
|Per Mikael Jensen, President and CEO||Tel: +44 78 4167 3230|
|Bill McDonald, President and Publisher Metro English Canada||Tel: +1 416 390 2561|
ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 20 countries across Europe, North & South America and Asia. Metro has a unique global reach – attracting a young, active, well-educated Metropolitan audience of 17 million daily readers.
Metro International S.A. shares are listed on Nasdaq OMX Stockholm through Swedish Depository Receipts of series A and series B under the symbols MTROA and MTROB.