Metro Global Photo Challenge wins INMA Award

Metro International’s Global Marketing project Metro Photo Challenge was announced a winner in the INMA Awards 2012 last night in Los Angeles.

Metro Global Photo Challenge won first place in the category of Digital Audience Usage and Engagement. The INMA Awards is a premier global competition for marketing newsmedia brands. The anticipated awards dinner was held yesterday May 8th in Los Angeles.

“It is an honor to receive a first place in the INMA Awards and we are very excited that the Metro Photo Challenge has been internationally recognized on such a large scale. The engagement from our readers and participants has been exceptional. This award is truly proof of the power of the world’s largest international newspaper” says Johanna Öberg, EVP Global Commercial Director at Metro International.

Metro Photo Challenge was started in 2004 in Sweden, and ran in 2011 for the 5th year globally. The competition taps into young urbanite Metro readers’ interest in photography. It aims to promote amateurs, would-be professionals, as well as professionals through exposing their work & photos to 17 million readers on 4 continents. The competition also gives them chances to develop their skills and portfolio during a trip to any city where Metro is published. The Global Jury is compiled of skilled photographers with an international background, headed by Chairman Nigel Barker, Fashion Photographer & Judge on the show “America’s Next Top Model”.

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Or contact:
Johanna Öberg
EVP Commercial Director
Tel +46 73 505 04 03


Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 22 countries across Europe, North & South America and Asia. Metro has a unique global reach – attracting a young, active, well-educated Metropolitan audience of over 17 million daily readers.