Metro International S.A. (“Metro”), the international newspaper group, today announced that a free daily newspaper will be launched in Bogotá, the capital of Colombia. The newspaper will be launched under the brand name Publimetro during the European fall.
A joint venture company has been created together with Grupo Nacional de Medios (“GNM”), a well established player in the Colombian media market with a long history in the newspaper business. Metro holds 51 percent of the shares in the company, and will receive franchise fees reflecting the value of the services provided to the joint venture.
Colombia is the 4th largest advertising market in Latin America, estimated by Ibope to be worth over US$ 1 billion. 8 million people live In Bogotá, making it the 6th largest city in Latin America. Publimetro will be hand delivered from Monday to Friday at strategic locations to reach the target audience of young affluent Metropolitans.
Per Mikael Jensen, President and CEO of Metro International commented: “I am happy to announce the launch of yet another Latin American market. With Bogotá, we will be present in 7 out of the 10 largest cities in Latin America – confirming our position as the largest newspaper in the fast growing Latin American region with over 1 million daily copies. I am also happy that we will be able to consolidate Colombia, one of the most attractive advertising markets in the region, into our group accounts.”
For further information, please visit www.metro.lu, or contact:
|Per Mikael Jensen, President and CEO||Tel: +46 8 120 570 00|
|Pablo Mazzei, EVP Latin America||Tel: +56 9 158 0700|
|Linda Fors, Head of Investor Relations||Tel: +46 704 15 95 30|
ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 21 countries across Europe, North & South America and Asia. Metro has a unique global reach – attracting a young, active, well-educated Metropolitan audience of over 17 million daily readers.
Metro International S.A. shares are listed on Nasdaq OMX Stockholm through Swedish Depository Receipts of series A and series B under the symbols MTROA and MTROB