Metro International: Metro Global Photo Challenge goes mobile to celebrate its 5th anniversary

Metro International S.A. (“Metro”), the international newspaper group, today announced the launch of the fifth edition of Metro Photo Challenge, one of the world’s largest and most dynamic photo competitions. Metro invites its readers in over 100 cities on 4 continents to submit their digital photos at www.metrophotochallenge.com and win fantastic prizes and worldwide recognition.

In addition to the traditional website submission process, readers can now also submit their photos and cast their votes on their mobile phones via the Metro Photo Challenge app for iPhone and Android.

Participants can submit their photos free-of-charge in one or all of five categories for this year’s competition: “Environment”, “Relationships”, “Moments of My Life”, “Imagination” and “Photo of the Day”. In the two new categories “Imagination” and “Photo of the Day”, Photoshop and image-editing software are allowed to spice up and intensify the competition; photos submitted in the other categories must be free of artistic alterations.

This year’s global jury is headed by Nigel Barker, a renowned photographer and judge on the show, “America’s Next Top Model” in New York. “It’s an honor to be back judging such a wide variety of international talent for the Metro Global Photo Challenge. From fashion photography to fine art, from combat, to wedding photography, the medium of photography has never been more tangible and is an exciting career choice,” Barker says. “The power of an image to renew faith, sell a garment or transport the viewer in a fantasy world are what makes the camera such a powerful tool. I look forward to the masterly submissions this year once again.”

Prizes include four trips worth EUR 1,000 to any of 100 Metro cities around the world. The winning pictures will be published in Metro and seen by 17 million readers globally – giving the photographers instant global fame and recognition. In addition, every day one global winner will be selected in the “Photo of the Day” category, for the length of the competition and will be published in the newspaper globally.

Thanks to an exclusive partnership between Metro and Colourbox.com, an international photo- stock company, participants now have the possibility to sell their photos. Colourbox.com acts as a broker for the photographers, helping them to sell their photos to interested clients. Global launch date is October 11th and photos can be submitted during October and November.

“To celebrate the 5th edition of Metro Global Photo Challenge, we have made the competition even more fun, engaging and rewarding. Metropolitans can now enter the competition on their smartphones, win more prizes and recognition through the publication. Thanks to our global partner Colourbox, we give Metropolitans an opportunity to make money on their photos,” comments Christian Quarles, Vice-President Marketing, Metro International.

Esben Darling Meng, CEO of Colourbox adds: “Metro’s strong brand awareness combined with Colourbox’ high growth in sales and the demand for both local and international images, provide the perfect match for a mutually rewarding campaign. The high-profile global event of Metro Photo Challenge sends a strong and welcoming message to anyone interested in images, and Colourbox makes it easy and motivating for people to buy or sell images. We look forward to cooperating with all of the local newspapers, so we can all achieve great results.”

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For further information, please visit www.metro.lu or contact:

Christian Quarles, Global Marketing Director Tel +46 8 402 99 81
Esben Darling Meng, CEO Colourbox Tel +45 22 37 85 00

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ABOUT METRO INTERNATIONAL

Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 22 countries across Europe, North & South America and Asia. Metro has a unique global reach – attracting a young, active, well-educated Metropolitan audience of over 17 million daily readers.

ABOUT METRO GLOBAL PHOTO CHALLENGE

Set up in Sweden in 2004, Metro Global Photo Challenge ran in 2010 for the 4th year globally, scooping almost 160 000 photos and over 7 million page views to metrophotochallenge.com this year. The competition taps into young urbanite Metro readers’ interest in photography and the campaign reaches over 30 million people. It aims to promote amateurs, would-be professionals, as well as professionals by exposing their work & photos to over 17 000 000 readers. As well as giving them chances to develop their skills and portfolio during a trip to any city where Metro is published www.metro.lu/about/world_map

ABOUT COLOURBOX

Colourbox is a photo-stock company offering royalty-free images, vectors and video with one goal: to provide you with simple products at competitive prices. Colourbox is headquartered in Denmark and was founded in 2003 by advertising experts as a protest against the complicated rules governing royalty-free material.

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