Metro International S.A. (“Metro”), the international newspaper group, today announced that Metro expands in Brazil by launching a new edition in Belo Horizonte. The Belo Horizonte edition has an initial circulation of 40,000 daily copies from Monday to Friday. The newspaper is hand delivered by 100 promoters at 80 strategic locations in Belo Horizonte in order to reach the Metropolitan target audience.
Launched in Sao Paulo in 2007 in partnership with Grupo Bandeirantes, one of the leading television and radio broadcasters in Brazil, Metro initiated its national expansion in the state of Sao Paulo region in 2009, followed by Rio de Janeiro in 2010, and Curitiba in 2011. After the launch of its seventh edition, Metro’s total circulation in Brazil amounts to 400,000 daily copies, which makes Metro the largest newspaper in Brazil Monday to Friday.
With 2.4 million inhabitants, Belo Horizonte is the sixth most populated city in Brazil, and fourth in terms of GDP. The city will be host to the FIFA World Cup in 2014 and sub-host to the Olympic Games in 2016. Belo Horizonte is the fourth largest newspaper market in Brazil, with an estimated size of € 39 million according to IBOPE.
Per Mikael Jensen, President and CEO Metro International commented: “Metro continues its expansion in line with the strategy for growth in emerging markets. Brazil is one of the most attractive markets in Latin America, both in terms of its size and growth. Together with the recent launch in Colombia and Peru, the launch of Belo Horizonte strengthens Metro’s position as the largest newspaper in Latin America with over 1m daily copies published in 7 countries. “
Pablo Mazzei, EVP for Latin America Metro International, added: “Thanks to our fruitful partnership with Grupo Bandeirantes, we are very excited to continue our expansion strategy in Brazil. With the launch of Belo Horizonte, Metro is now clearly the largest newspaper in Brazil with an increasingly attractive national offering. The launch also complements our growing pan-regional offering in Latin America”.
|For further information, please visit www.metro.lu or contact:|
|Per Mikael Jensen, President and CEO||Tel: +46 8 120 570 00|
|Pablo Mazzei, EVP Latin America||Tel: +56 9 158 0700|
ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 22 countries across Europe, North & South America and Asia. Metro has a unique global reach – attracting a young, active, well-educated Metropolitan audience of over 17 million daily readers.
Metro International S.A. shares are listed on Nasdaq OMX Stockholm through Swedish Depository Receipts of series A and series B under the symbols MTROA and MTROB.