Metro Launches Guadalajara, its Third Edition in Mexico

Metro International S.A. (“Metro”), the international newspaper group, today announces the launch of a new edition in Guadalajara, its third edition in Mexico. With an initial circulation of 45,000 daily copies from Monday to Friday, the new edition published under the brand Publimetro is hand delivered by 50 promoters at strategic locations in Guadalajara in order to reach the attractive Metropolitan target audience.

Following the launch, Metro is now one of the largest newspapers in Mexico with a total circulation of 245,000 daily copies.

With 4.4 million inhabitants, the Guadalajara Metropolitan Area is the second most populated in Mexico. With this launch, Metro is present in eight of the ten most populated cities in Latin America. During this month, Guadalajara will be hosting the 2011 Pan American Games.

Launched in 2006 in Mexico City, Publimetro Mexico has been consolidated in Metro accounts since 1st of September 2010. The expansion was initiated in 2008 with the launch in Monterrey.

Pablo Mazzei, EVP for Latin America Metro International, commented: “The success story of Publimetro Mexico continues. With the launch of Guadalajara, Publimetro becomes a national player in Mexico and one of the strongest brands in the newspaper business. The launch is well timed to capitalize on the forthcoming Pan-American Games and the elections next year.”

Per Mikael Jensen, President and CEO of Metro International added: “We strongly believe in our Mexican operation which has consistently delivered high growth and high margins. Guadalajara is the sixth edition we launched in the Latin American region this year – consistent with our expansion strategy in emerging markets. Today, Metro is the largest newspaper in Latin America published in 8 out of the 10 largest cities in Latin America.”

For further information please visit www.metro.lu or contact:

Per Mikael Jensen President and CEO Tel: +46 8 120 570 00
Pablo Mazzei EVP Latin America Tel: +56 9 9158 0700

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ABOUT METRO INTERNATIONAL AND METRO

Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 22 countries across Europe, North & South America and Asia. Metro has a unique global reach – attracting a young, active, well-educated Metropolitan audience of over 17 million daily readers. 

Metro International S.A. shares are listed on Nasdaq OMX Stockholm through Swedish Depository Receipts of series A and series B under the symbols MTROA and MTROB.

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