Metro, the world’s largest newspaper, has customized its annual photo competition for social media. The grand prize: a photography trip to Greenland, bragging rights and publication worldwide. Grab your camera and post today.
Metro International, the global newspaper group, is thrilled to announce the launch of the sixth edition of Metro Photo Challenge, the world’s largest photo competition. The annual contest has become an exciting event for professional and amateur photographers alike; Metro invites its 18.5 million daily readers in over 100 cities in 20 countries to submit their photos for free, and win global fame and great prizes.
Metro Photo Challenge 2012 runs from 17th September 2012 and the winners will be announced on the 30th of November 2012. The competition concept is built on the categories: “My Country’s Best”, “My Favorite”, “My Night” and “Temptations”. Participants can submit their photos in one or all of the categories on www.metrophotochallenge.com. In 2011 over 160,000 photos were submitted; Metro expects to beat that figure in 2012 with an improved web platform and increased visibility.
“This year’s Metro Photo Challenge 2012 is expected to be our biggest yet,” says Jeremy Bryant, VP Global Marketing at Metro International. “We will have participation and promotion from the most Metro countries ever; a re-designed, user-friendly platform; and new social media integration, including Pinterest, Twitter and Facebook. Plus, users on all platforms can upload pictures instantly, via the latest mobile technology. It’s never been easier to participate.”
Metro Photo Challenge 2012 will be promoted with a global marketing campaign reaching over 50 million people every week for the duration of the contest. Metro World News will cover Metro Photo Challenge with interviews with the global jury and participants in Metro newspapers worldwide.
Photos can be submitted and viewed on www.metrophotochallenge.com; participants can promote their pictures via Pinterest, Twitter and Facebook. Every day, a “daily winner” is selected based on the entry’s number of votes, number of likes and number of views. The picture will be promoted on the site and in Metro’s print editions,* giving the photographer instant global recognition. The 10 photos in each category with most votes, likes and views will be nominated as local finalists to represent their country in the second round of evaluation. These will then be judged by a global jury consisting of Mattias Klum, world famous wildlife photographer; Lara Jade, internationally acclaimed fashion, portrait and commercial photographer; Urban Brådhe, press photographer at Metro Sweden; and Esben Darling Meng, CEO of stock photo archive Colourbox.com.
The global winners in each of the four global categories will enjoy a 10-day photo expedition to Greenland together with our partner Destination East Greenland. The prize includes a return flight to Greenland, accommodation and trekking adventures. The photos taken during the expedition will be published in Metro newspapers, reaching more than 18.5 million readers worldwide.
Thanks to an exclusive partnership between Metro and Colourbox.com, Scandinavia’s largest image bank servicing the image and video needs of companies, universities and institutions all over the world, participants now also have the possibility to sell their photos. Colourbox.com acts as a broker for the photographers, and Metro Photo Challenge participants who would like to go semi-professional or professional are encouraged to sell their photos through Colourbox.
For more information please contact: Jeremy Bryant, VP Global Marketing Tel: +46 (0)704 15 95 36
Note to Editors:
Metro International is the inventor of the modern free daily newspaper. It publishes Metro, the world’s largest international newspaper, in over 100 major cities across Europe, North & South America and Asia. Metro has a unique global reach – attracting a young, active, well-educated Metropolitan audience of over 18 million daily readers