23 November 2011
Metro International S.A. (“Metro”), the international newspaper group, today announces that one of the fashion world’s most legendary icons, Karl Lagerfeld, will be the Global Guest Editor on the 7th of February, 2012. The collectible issue will feature Lagerfeld’s imprint throughout every section of the newspaper, from special guests and interviews to exclusive illustrations and pull-out artwork.
“We’re delighted to have such an icon as a partner in this edition – Mr. Lagerfeld is so engaged in delivering an exciting and one-of-a-kind experience to our readers,” says Maggie Samways, EVP Global Editor in Chief. “Karl’s spontaneity and unique character means that this issue will be full of surprises – it will surely be one for the record books!”
As Global Guest Editor, Lagerfeld will spend the day in the Metro Paris newsroom, where he will work with editors, produce illustrations and comment on the day’s news for the edition – “The world according to Karl.” The special issue will also kick off Metro’s exclusive coverage of the four global fashion weeks in New York, London, Milan and Paris. All content will run in Metro newspapers around the world.
“I love daily papers and it’s fun to be part of one of them just for the day. Metro is on a worldwide scale and it’s even more fun,” says Karl Lagerfeld.
As part of the Lagerfeld edition, Metro will also give its readers a chance to show their style sense through a global “Look Book” competition, where participants are encouraged to submit their own “fashion statement” to a global website. With a link to Facebook, participants can engage friends and fans, post messages about their “Look Book,” and promote their submission. The competition is open to all readers, one of whom will win a trip to Paris to be the editorial assistant on February 6, and a selection of items from Lagerfeld’s collections of clothing, fragrances and accessories.
For further information, please visit www.metro.lu or contact:
|Christian Quarles, VP Global Marketing||[email protected]|
|Maggie Samways, EVP Global Editor in Chief||[email protected]|
For additional press information about Karl Lagerfeld, contact:
|Caroline Lebar||[email protected]|
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