Metro International (“Metro”), the international newspaper group, today announced that one of the world’s most legendary businessmen, Sir Richard Branson, will be the Global Guest Editor on October 4th, 2012. Sir Richard is the latest in Metro’s series of global guest editors, which has previously included pop superstar Lady Gaga and fashion icon Karl Lagerfeld.
Sir Richard Branson is the founder of Virgin Group, which has created more than 300 branded companies ranging from airlines, mobile, financial services, clean tech and space travel; and employs approximately 50,000 people in 30 countries with over $21B in revenues.
As Global Guest Editor, Sir Richard will spend the day in the Metro US newsroom, where he will work with editors, guide the news coverage and comment on the day’s news for the edition along the theme of “Risky Business”. His exciting vision for doing business was championed in his recent book, SCREW BUSINESS AS USUAL, where he turns capitalism on its head and shifts values from a solely profit focus to a focus on people, communities, the planet, along with profits. All content will run in Metro newspapers around the world.
The Lady Gaga campaign reached an astonishing 800 million people, and the Karl Lagerfeld edition, campaign and surrounding PR reached more than 1 billion people; the same impact is expected with Sir Richard’s special issue. The events were broadcast on most major news stations around the world in both previous cases. The Global Guest Editor initiative provides a unique opportunity for advertisers to receive the attention of millions of Metro readers and be associated with a true business and lifestyle mogul.
As part of Sir Richard’s edition, Metro will also give its readers a chance to be Sir Richard’s deputy editor on the edition, and be his personal guest at the World Business Forum at Radio City Music Hall in New York City on October 3rd.
For more information please contact:
Maggie Samways, EVP Global Editor-in-Chief Tel: +44 207 016 1360
Johanna Oberg, EVP Global Commercial Director Tel: +46 8 120 570 00
ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 22 countries across Europe, North & South America and Asia. Metro has a unique global reach — attracting a young, active, well-educated Metropolitan audience of over 18 million daily readers